Monetization Insights from Micheal Gilmore

Michael Gilmore of Park Logic has studied domain name monetization more thoroughly than about anyone in the industry.  He has been able to see inside different parking companies and two recent articles on his blog provide a great perspective on the domain industry over time.  Check out his post "Critical Insights Into the Domain Industry" and the follow-up post.  

Gilmore notes that Google responded to Sedo and Domain Sponsor's domination of the marketplace by deciding to

instantly grant a number of additional domain feeds to new parking companies. Some of these feeds had a honeymoon clause that allowed them to have a competitive advantage versus the larger incumbents. Many domain investors flocked to these new companies as they were seen as their salvation to paying renewal fees. 

I always wondered how the "new kids on the block" were able to boast better parking revenue.  Gilmore's perspective is without peer and his ParkLogic service comes highly recommended for those with large portfolios.




2015 Domain Parking Changes

TrafficZ closed its doors at the beginning of 2015.  It was the first domain parking company that I used.  I remember Kevin Vo contacting me to tell me about the service, and I remember being skeptical that I would make any money off ads.  I was wrong.  TrafficZ brought me a good income for a number of years.  Their tools allowed me to see which domains got traffic and attempt different ways to monetize those domains differently if they were not making money at TrafficZ.  

I got an email from on January 30th stating:

"On behalf of Bodis we are pleased to announce the acquisition of TrafficZ as our latest affirmation of commitment to expand and improve parking services to our valued users.

As part of Bodis, you will now enjoy the following features:


  • NET 7 Payments 
  • Fast Support 
  • Advanced Reporting 
  • Sale Options
  • and more


Unfortunately, we have been unable to migrate your TrafficZ account to Bodis due to missing or inaccurate contact information. We kindly ask you to register a new account with to benefit from the Bodis parking platform.

If you have any questions in regards to this process, please don't hesitate to contact Bodis support. We will get back to you within 24 hours!"

I tried Bodis when they first developed their service and was not initially impressed.  Since that time they have spent a good deal of effort developing the service and I hear good things about it.  I'm just not sure it is worth the effort to try them again. I'm pleased with DomainSponsor (now part of Rook Media), Sedo, and NameDrive.  I still get enough parking income to supplement my domain sales income every year, but it's not like the good old days. 


Rook Media buys Domain Sponsor


On April 21st announced that Rook Media bought its Domain Sponsor monetization business. 
Domain Sponsor was founded in 2002 as one of the original domain parking companies.   Rook Media claims to be Europe’s largest domain monetization platform.

Last month's DomainFest was interestingly produced by Domain Sponsor, in contrast with past DomainFests which were produced by the parent company  Was there already an informal deal?  

What's left of  A press release by Corinne Forti stated that "Oversee can now focus on more aggressively developing its growth businesses. The company has been continually enhancing its online portfolio of web properties and mobile applications with strong brands that engage user’s passions."  



DomainFest is Happening After All

When NamesCon was announced for the late January timeframe they took the time slot that DomainFest had used for the past few years.  DomainSponsor had not announced anything for 2014, after changing the name of their conference to "WebFest Global" in 2013.  DomainFest returns to Hollywood March 31st - April 2nd this year, and the early bird price of $695 expires on February 14th.  After that you will pay $995 (or $1495 at the door).  

DomainFest is now the mid-priced domain conference.  It is more expensive than NamesCon - but cheaper than TRAFFIC.  Unlike NamesCon - it appears that they will serve food!  This undoubtedly accounts for some of the extra expense.  Their "very special headlining event" is still "coming soon" as I write this.  Last year at WebfestGlobal the speaker was Kim Kardashian.  

While DomainFest is sponsored by a single domain monetization company, they have treated other companies fairly at their conferences and invited others to participate on a basically level playing field.  I can't help but wonder if their late announcement and date change will hurt attendance.  Almost 600 people attended NamesCon.  While this number is small by many standards - Affiliate Summit down the street had 10 times as many attendees - it is probably the largest turnout for a domain conference in 2014.  

If you are in the mood for a domain conference next month you can save $300 by signing up by Valentine's Day. 


NamesCon - A Last Hurrah for dotcom Domain Investors?

There's a new domain conference around the corner and it will only cost you $199 until December 1 (then $399 before January 7th).  The NamesCon conference will be held January 13-15 at the Tropicana in Las Vegas.  The conference overlaps with Affiliate Summit West and InterNext, so there may be more than one reason for you to be in Vegas.  Richard Lau is sponsoring the conference, and the not-so hidden agenda seems to be attracting domain investors to the new .whatever  TLDs that are currently launching.  What will this mean to your .com domain portfolio?  That's sure to be on the agenda.

Frank Schilling and Jeremy "Shoemoney" Schoemaker are being promoted as keymote speakers.  Frank is highly respected by domainers, and is investing heavily in the new TLDs.  His debate with Rick Schwartz at a recent TRAFFIC conference is informative and entertaining.  He is clearly betting a lot of money on .whatever TLDs, and his .tattoo TLD is having a sunrise in 2 weeks and is actually live and resolving. Shoemoney had an incredibly popular podcast for several years and is one of the kings of affiliate marketing.

How will this affect your domain portfolio?  Obviously Frank and Rick have different opinions about this.  In the short run I doubt that it will affect things too much - but I have let go of most of my .net and .info domains. 20 years from now we will likely see a completely different domain landscape.

If TRAFFIC is a little too expensive for your budget in these times of lean parking incomes, you may want to consider a winter trip to Vegas.  I can't pass up a good deal.  I'll be at NamesCon to see what all the fuss is about.  Who knows, maybe this will be my last domain conference.  There should be good drinks all around, but I don't expect to be drinking the new TLD Kool Aid.