May 2010 - Issue #58

WhyPark Teamed with AdSense 

WhyPark and AdSense can be a powerful combination.  You may recall that there was a period where some domains that used WhyPark were banned from Google's AdSense program. WhyPark scrambled to develop their own ad network, which was greatly strengthened when they were bought by domain parking powerhouse Parked.  My domains that were with WhyPark at that time still won't show AdSense ads, but new domains that I host with WhyPark usually do show AdSense ads.

I had a few domains that were getting pageviews with parking companies but little income.  These seemed like perfect domains to move to WhyPark. Whenever I move a traffic domain to WhyPark I generally use AdSense for monetization.   So far this experiment is paying off, thanks in part to the content on the pages and the fairly good keyword I am using.  The sites are being ranked in Google for terms related to the theme of the site.  While monetization with WhyPark's internal feed has improved, I get better results from AdSense in most cases.

Interestingly, others are complaining that Google is de-indexing their sites.  Ads still appear, but the sites are no longer in the Google index.How can you avoid this fate?  

1. Use their premium feed that includes more content.
2. Write at least 1 or 2 original articles (or commission them through WhyPark or Guru.com).
3. Always include a newsfeed on your site that pulls relevant headlines.
4. Modify their template and mix things up a little.  
5. Avoid the temptation to load pages up with extra ads.   

 

GoDaddy Hosting Compromised

If you have sites hosted with GoDaddy you should probably check on them.  There are numerous reports of GoDaddy sites being attacked with malicious code injected in the sites.  At first it appeared to be a WordPress vulnerability, but Joomla and other sites are also being attacked.  You can read first-hand accounts at NamePros and at the WordPress.org forum. Please note that this does not affect you unless you use their hostingservices.  Domains registered at GoDaddy are still safe if you are pointing the domains elsewhere, such as a parking company.

A poster at WordPress.org posted the following "official" response from GoDaddy (although I was unable to find this on their site):

Timeline of Events:
April 7: Database injections are identified on our WordPress hosted accounts.
Actions: websites are scanned and cleaned and steps are commenced to contain the issue.

April 16: Additional malicious code appears on customers’ website files.
Actions: operations team continues to run scans that identify code and clean customer websites.

April: 18-24: The criminals dynamically inject code on customers’ websites and change signatures each time. The criminals add viruses and/or malware to customers’ sites.
Actions: security and network experts work to contain the infections and prevent additional issues.

April 25-present: Security and network teams confirm that security measures continue to contain the malicious code.

Ongoing: We continue to monitor and implement additional measures as needed to protect our customers. Customers who have not logged in to their sites for at least three weeks are now reporting infections and are being escalated to technical services. The security team confirmed that these are not new cases of infections.

April 7: Database injections are identified on our WordPress hosted accounts.Actions: websites are scanned and cleaned and steps are commenced to contain the issue.

April 16: Additional malicious code appears on customers’ website files.Actions: operations team continues to run scans that identify code and clean customer websites.

April: 18-24: The criminals dynamically inject code on customers’ websites and change signatures each time. The criminals add viruses and/or malware to customers’ sites.Actions: security and network experts work to contain the infections and prevent additional issues.

April 25-present: Security and network teams confirm that security measures continue to contain the malicious code.

Ongoing: We continue to monitor and implement additional measures as needed to protect our customers. Customers who have not logged in to their sites for at least three weeks are now reporting infections and are being escalated to technical services. The security team confirmed that these are not new cases of infections.

 

Sedo Goes Direct to Advertisers (in Germany)
 
In mid-April several blogs and domain news outlets announced the news that domain monetization company Sedo is going direct to advertisers with its new SedoDNA program.   Their new home-grown ad network will allow advertisers to place paid ads directly on domains parked with Sedo. These ads will likely mix with the google ads that have always populated Sedo-parked domains. The SedoDNA ads will likely be a better deal for advertisers and domainers alike.

Sedo is not unique in providing their own ads.  The parent companies ofDomainSponsor and Fabulous began going direct to advertisers several years ago in a similar manner.  Such ads have never dominated the inventory of parking companies, and only time will tell if Sedo is more successful.  If they are, it's likely a win-win for advertisers and domain owners.
 
It turns out that we jumped the gun.  
 
Sedo intended this for their German audience (even though there is an English language site).  Sedo issued the following clarification:
 
Last week our German team sent out a press release to their local media outlets regarding the private beta launch of SedoDNA.com. This initial PR was meant to gauge interest within the German market, and to introduce a focus group of users to the private beta launch of the site and its services, which are only available to our German clients at this time. Since our US market isn’t currently able to utilize the SedoDNA site, we did not issue a release here in the US.  We did this to avoid any confusion and to ensure that when we do launch the global version of SedoDNA, that our clients are provided with a fully functioning and developed site that has already been beta tested for an optimal user experience.

News of the beta SedoDNA website has spread quickly and globally, and we had not anticipated the level of coverage we’ve received over the past week. With that said, we are excited by the enthusiasm our clients have been expressing since hearing about SedoDNA ,and we are hoping that the current messaging on the website entices them to check out the final initiative when it launches worldwide.  Although this global attention wasn’t planned, we are embracing the additional exposure and interest for SedoDNA.

Please be assured that we do plan on sending out a formal press release to our US market once the site is available globally. This will provide us an opportunity to further introduce and market this important next step for our Sedo brand.