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Monday
Oct062008

EvoLanding fails to bring Income

Like other domainers, I had high hopes for EvoLanding.  In most cases their sites looked really great.   I parked around 70 domains with them some months back and I was pleased with the content-rich sites that they created.   Their business model seems to be automated content creation that includes media such as video. They urged me to keep my domains there so that they would gradually build traffic and income.  It never happened.

I'm not alone in this.  Christine posted on NamePros to share a similar experience.  She reported:

I had just under 100 domains at EVOlanding from April to September 2008. I finally moved them back to a reliable parking company.
I had high hopes for EVOlanding, but it was a huge let-down. Their support was okay for the first week or so, then it was like they just forget about me and my domains. I had a couple of very premium domains, which they "developed" first. But the rest of the domains got the basic, automated setup treatment and never showed any sign of being "upgraded" each time they supposedly improved their program.
Generally, I have to say that their support sucks, they won't "develop" your domains unless you hound them, and - perhaps most important - the revenues generated from their "mini-sites" is absolutely pathetic. I have a highly searched entertainment keyword domain that gets type-in traffic and over all these months it has generated less than $20. When it was at a regular parking company, it was pulling in more than $150 each month. This domain used to be on the first page of Google search results, but having been with EVOlanding, now it doesn't show up at all.
Also, the domains have not picked up any PR and very few, if any, backlinks, and the sites do not get indexed.
You will be far better off by either parking your domains with a company that has a longer reputation or by developing them into mini-sites yourself.

I also found their support to be very erratic.  For some reason they always wanted to talk with me on the phone.  This itself is unusual for an Internet company.  Then they never called back at the time that they said that they would.  When I did speak with them they did not seem business-like.

Please share your experiences in comments here, especially if they are more positive than mine.  I want to like EvoLanding.  I really do.  So far I have found very little to like.

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References (3)

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  • Response
    "I noticed that EVO Landing was up for 'Developer of the Year' for the 2008 TRAFFIC awards...So I did a little digging on them to see what sites they've developed...That's a Google banned domain ladies and gentlemen! So I couldn't help by try a few more... site:beef.com ... site:findjobs.com ...site:congas.com ... ...
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    Response: The Rich Punk
    Veteran blogger Rob Benwell has come up with a treasure box for bloggers in the form of the latest blogging eBook called Blogging to the Bank 2. This book is a must for every blogger who wants to be successful in the thing he/ she loves the most- blogging. Blogging, a ...
  • Response
    The best part of our service is that we take care of all the work for you, allowing you to focus on running your business or organization. That means no more searching for websites to exchange links with, no more sending out unsolicited email link exchange requests, no more waiting and ...

Reader Comments (4)

collisiondomains.com — The very worst scam done by them are parking my domains at sedo by redirecting with out my knowledge. The parking income is added in their account. I thought that Mr Mark A.Michael as a gentlemen. I was already frustrated with such scams, I request all friends to be alert with such scams and make aware of such scammers to other friends.

October 29, 2008 | Unregistered Commentercollisiondomains.com

I had not heard that one. Thanks for sharing it. It confirms my reservations about evolanding.

November 1, 2008 | Unregistered CommenterLeonard Holmes

I too started off looking forward to big things from evolanding. Overall my experience with them was very positive except for the most important part, revenue.

Made pennies there with nothing to show for it.

I feel like they invested lots of money and time into the technology but little on the revenue generating side.

Funny thing, if you go to evolanding.com and click on the news you end up at http://landingevo.com/ where they talk about their latest upgrade which is all talk about the technology and no talk about increasing revenue.

Maybe they'll get around to increasing revenue to customers at some point.

November 3, 2008 | Unregistered CommenterRob Sequin

EVOLanding - Causing more harm than good? — I noticed that EVO Landing was up for 'Developer of the Year' for the 2008 TRAFFIC awards (which I'm looking forward to attending by the way). So I did a little digging on them to see what sites they've developed. I went to their web site and clicked on Network in the navigation bar. Wow, some impressive names. So I visited a few of the domains featured there and quickly realized they were obviously using some out-of-the-box techniques to develop these domains... as many of them have a similar look.

I personally browse with my Google Toolbar's Page Rank finder activated. If you're not familiar, it basically just gives you the Page Rank of the page you're currently looking at. I noticed that none of the domains had a rank. Seemed odd, so I figured I'd do a little Google searching about a couple of the domains to see what I could find. I personally own Spoons.net, so naturally Spoons.com sparked my interest. So I figured I'd check that one first. You use this query to find all of the pages Google has indexed for a given domain:

site:givendomainname.com

So I did a query for site:spoons.com. Uh oh. I got this dreaded response:

Your search - site:spoons.com - did not match any documents.

That's a Google banned domain ladies and gentlemen! So I couldn't help by try a few more...

site:beef.com
site:findjobs.com
site:congas.com
site:motionpictures.com
site:motorcycling.com

All those and more - banned by Google. Then I checked out their blog and started running the same searches for some of the domains names they list for sale on the right-hand side of that area. Guess what - same result on many of them.

Why is this happening to them?
My guess is due to duplicate content. The sites they're creating with these tools of theirs are full of non-original content. Google doesn't really care much for that. Sure, you can have some duplicate content on your site and stay in good standing with Google, but a web site that's 100% non-unique is a red flag to them... and they will ban your domain.

Now what's that domain worth?
As a developer that's been through the nightmare of getting unbanned and watching the after effects, it becomes a whole lot less valuable. Many of the non-domainers who are spending top-dollar on domains are doing so in an effort to develop them properly and reap the benefits that a premium name can offer. One major benefit is that domains ability to naturally rank higher in search engines given that its name is (or at leas should be) related to the topic it covers. And given the fact that Google dominates the search space, the potential traffic on a banned domain has plummeted. That means extra work to get Google to unban the site... and then extra time to wait for them to trust your content again. I've seen it. It's not a pretty process, nor is it a quick one.

Anyhow, think long and hard before you decide that your portfolio is ready to be rapidly developed using solutions like these.

November 3, 2008 | Unregistered CommenterNucite Network

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