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Tuesday
Apr282009

Parked Buys WhyPark 

Two of the domain monetization giants just got married. Parked, one of our favorite domain parking companies, just bought WhyPark, one of our favorite pseudo-development companies. The synergies here are mind-boggling. The first word I got of this was when WhyPark dropped their $100 fee. Later this morning the official announcement was made by Craig Rowe of WhyPark. Here's an excerpt:

We're excited to announce that Parked has acquired WhyPark! The purchase creates synergies between the two companies by combining WhyPark's strength in developing traffic with Parked.com's expertise in monetizing traffic.

Parked.com's acquisition of WhyPark offers several advantages for WhyPark customers including a new premium top-tier feed for offering the highest revenue effective immediately. WhyPark customers will also receive:

  • Keyword selection expertise to maximize revenue and click-through rate (CTR)
  • Experienced staff to optimize domain names for maximum revenue
  • Payment twice a month
  • Additional options for receiving payments
  • A new referral program

Over the next months, there will be a number of new upgrades as we continue to integrate Parked.com's technology and monetization experience into the WhyPark platform. You will continue to use WhyPark to manage your sites and your account information will remain the same.

We invite all customers to start using the new integrated feed to see how it compares to any third-party ads you may have used in the past. To start using the new ad feed:

  1. Login to your WhyPark account
  2. Select some or all of your domains to change to the new ad feed
  3. Choose the Change Monetization option from the Bulk Actions menu in the right column and click submit
  4. Choose the "Display WhyPark ads" and submit

We're excited about the opportunities this acquisition will bring to our customers and look forward to continuing to be your preferred domain development platform.

Craig Rowe
President
WhyPark

I expect to see more consolidation in the domain monetization industry this year.  This particular deal actually strengthens the industry.  I'm not sure that will be the case with all of the consolidations we may see.

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