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Tuesday
Sep252012

Above Domain Parking - Testing the Services

Above.com has continued to add both new features and new parking services to their basic platform.  They recently launched a "domain marketplace" putting them in competition with AfterNIC, Sedo, and GoDaddy. So far they don't have very many domains for sale, but it's a start.

Above.com is a Australian company that is part of Trellian.  Their core service is a parking management solution designed to "maximize your parking revenues and productivity when using multiple parking services." They accomplish this by rotating your traffic among several different parking companies.  Over time the companies that make you the most money get the most traffic - but they will still send a few people to other services from time-to-time in case things have changed.  One customer viewing your site may get sent to Sedo, for example, while the next customer gets sent to DomainSponsor.  You have to already have accounts at both companies, of course.  

According to Above.com their system offers the following advantages over moving domains around yourself: 
  • Running tests on new parking services, usually results in loss of revenues, as it takes time for parking services to learn and optimize their landing pages.
  • Some domains perform better, whereas others perform worse, if only you could move just the domains that would do better... but which ones are they?
  • Changing the DNS every time you wish to do a test can be time consuming and difficult, especially if you have domains with multiple registrars. Only to have to change it back a week later when the test is completed and the results are not better overall.
  • Making sense from the reporting that each parking company provides is a logistic nightmare. Do they even provide Real and Complete traffic statistics? Plus the more services you use the harder it is.
  • Making timely changes, when one parking service has issues, or a domain is blacklist, or stops paying is far too time consuming and not fast enough. Parking revenues are being wasted!
I'd have to say that I agree with most of these points.  As low as domain parking income is these days, it's nice to have a "set and forget" solution that does the work for you.

 

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