Entries in domain industry (11)

Sunday
May242015

Monetization Insights from Micheal Gilmore

Michael Gilmore of Park Logic has studied domain name monetization more thoroughly than about anyone in the industry.  He has been able to see inside different parking companies and two recent articles on his blog provide a great perspective on the domain industry over time.  Check out his post "Critical Insights Into the Domain Industry" and the follow-up post.  

Gilmore notes that Google responded to Sedo and Domain Sponsor's domination of the marketplace by deciding to

instantly grant a number of additional domain feeds to new parking companies. Some of these feeds had a honeymoon clause that allowed them to have a competitive advantage versus the larger incumbents. Many domain investors flocked to these new companies as they were seen as their salvation to paying renewal fees. 

I always wondered how the "new kids on the block" were able to boast better parking revenue.  Gilmore's perspective is without peer and his ParkLogic service comes highly recommended for those with large portfolios.

 

 

Saturday
May032014

Rook Media buys Domain Sponsor

 

On April 21st Oversee.net announced that Rook Media bought its Domain Sponsor monetization business. 
Domain Sponsor was founded in 2002 as one of the original domain parking companies.   Rook Media claims to be Europe’s largest domain monetization platform.

Last month's DomainFest was interestingly produced by Domain Sponsor, in contrast with past DomainFests which were produced by the parent company Oversee.net.  Was there already an informal deal?  

What's left of Oversee.net?  A press release by Corinne Forti stated that "Oversee can now focus on more aggressively developing its growth businesses. The company has been continually enhancing its online portfolio of web properties and mobile applications with strong brands that engage user’s passions."  

 

Tuesday
Feb112014

DomainFest is Happening After All

When NamesCon was announced for the late January timeframe they took the time slot that DomainFest had used for the past few years.  DomainSponsor had not announced anything for 2014, after changing the name of their conference to "WebFest Global" in 2013.  DomainFest returns to Hollywood March 31st - April 2nd this year, and the early bird price of $695 expires on February 14th.  After that you will pay $995 (or $1495 at the door).  

DomainFest is now the mid-priced domain conference.  It is more expensive than NamesCon - but cheaper than TRAFFIC.  Unlike NamesCon - it appears that they will serve food!  This undoubtedly accounts for some of the extra expense.  Their "very special headlining event" is still "coming soon" as I write this.  Last year at WebfestGlobal the speaker was Kim Kardashian.  

While DomainFest is sponsored by a single domain monetization company, they have treated other companies fairly at their conferences and invited others to participate on a basically level playing field.  I can't help but wonder if their late announcement and date change will hurt attendance.  Almost 600 people attended NamesCon.  While this number is small by many standards - Affiliate Summit down the street had 10 times as many attendees - it is probably the largest turnout for a domain conference in 2014.  

If you are in the mood for a domain conference next month you can save $300 by signing up by Valentine's Day. 

Saturday
Mar312012

Marchex Kills its SiteBox Domain Parking

I think I was vaguely aware that Marchex had a domain parking service.  Apparently it was started in 2006 but has been languishing lately.  As of May 1 the doors will close.  If you have domains parked there you should move them ASAP.

Marchex made news back in 2004 when it went public as one of the first domain-based Internet companies.  The company made some historic domain name purchases, and Yahoo Finance describes them as a "digital call advertising and small business marketing company" and claims that their business earns money from

200,000 of its owned and operated Web sites, and other sources. The company also delivers pay-per-click advertisements to online users in response to their keyword search queries or on pages they visit on its distribution network of search engines, shopping engines, third party vertical and local Web sites, mobile distribution, and its proprietary Web site traffic sources.

Thursday
Feb022012

Moniker and SnapNames Sold to KeyDrive S.A.

Right in the middle of Oversee.net's DomainFEST Global conference comes the news that Oversee has sold Moniker and Snapnames to Luxembourg's KeyDrive, S.A.  KeyDrive describes itself this way:
KeyDrive S.A./Luxembourg includes the Key-Systems Group in St. Ingbert/Saarland (Germany), the NameDrive Group (Luxembourg/USA) as well as Moniker and SnapNames (Florida and Oregon/USA) with more than 160 employees.
After the takeover of Moniker in January 2012 the group ranks among the TOP 10 biggest ICANN registrars in 6th place in relation to the number of managed gTLD domain names; the group currently administers a total of more than 6 million domains.
Andrew Allemann of Domain Name Wire analyzed it this way:
Both SnapNames and Moniker were challenging acquisitions for Oversee.net. SnapNames lost its most important domain registrar, Network Solutions, shortly after the acquisition in 2007. It then dealt with the so-called “halvarez” scandal where a SnapNames employee was found shill bidding in auctions.  Moniker was also a challenge, primarily because it was purchased at the peak in early 2008. Oversee.net paid about $24 million for the domain registrar. Although the sale price hasn’t been disclosed, you can be it took a sizable loss on the sale.

Moniker and SnapNames Sold to KeyDrive S.A.

I have a few domains at Moniker, and I won't be in a hurry to move them.  It remains to be seen if their reputation for securty remains a part of their marketing.  Many of the U.S. employees keep their jobs for now.