Google must disclose concerns its assessment of the quality of sites within its AdSense network, including its parked domain and errors pages. Among other information, Google must reveal the "conversion score value of the property source" -- defined in the court order as "a metric Google uses to price clicks from Web sites contained in its network." Also, Google must reveal the "smart pricing discount," or the discount that Google applies to clicks on some of its AdSense properties.The theory is that it sheds light into Google's pricing formula for its parked domain program.
The marketers also said they believed that clicks on ads on parked domains "were unlikely to lead to desirable business outcomes, and that placement on such pages could damage their brands."Google counters that parked-domain ads "perform as well as or better than ads on Search and Display Network sites."