Entries in domain parking (40)


Domain Parking Recommendations

Is parking still worth it?  Absolutely.  Many of my domains continue to earn some good income if they get traffic.  While you try to sell your domains you should still park them.  Domains awaiting development should also be parked. 

Yahoo-based services seem to be taking a hit first, as Yahoo announces changes in mondtization.  Google seems to be making note of changes in Yahoo, and following quickly with cuts in domain income.  Where to park now? 

Stability and predictibility may be more important than finding the absolute best deal right now.  Avoid new or untested parking companies.  The major players are likely to be around for years to come. 

Our recommendations take into account both income and stability. 

Recommended Services:


DomainSponsor Invades Europe

DomainSponsor announced Monday that it is opening an office in Europe in early 2010.  They have appointed Joerg Schnermann as General Manager for DomainSponsor Europe. They also announced the appointment of  Jessica Besseling and Joe Higgins to the European team.

Schnermann was formerly COO of KeywordDomains.com. Before that he worked in the "real world" as a marketing manager with the Coatings Division of BASF AG,and as a corporate banker with Commerzbank AG.

“The European market is considered to be the fastest growing sector in the global domain space,” according to Peter Celeste, Oversee.net Senior Vice President and General Manager of Domain Services. “This is a significant milestone for DomainSponsor.  We’re delighted to welcome such a talented core team of seasoned domain industry experts. They understand local needs and will help build on existing relationships and establish new ones within the European community.”

DomainSponsor  also recently announced that DOMAINfest Global will once again include a party at the Playboy Mansion.  Tickets for the event are on sale, and hotel rooms are filling up fast.  This critically acclaimed conference should be one of the best of 2010.


How to Monetize Now?

Domain parking income is down 40-60% for most domain owners.  While parking companies are tweaking their algorithms to squeeze every drop out of parking, there is also a shift toward domain sales as a way to monetize domain names.  If you've been in the industry long enough, you've seen this before.  This is how many of us monetized before the advent of parking. 

Domain sales income has held up better than domain parking income for big companies and small domain investors alike.  Sedo recently announced that 31% of it's recent income was from parking, while 69% was from sales.  Guess what they will be emphasizing down the road?  Despite this disparity, I don't expect to see these companies abandon parking.  I do expect to see more parking companies get gobbled-up by the likes of Sedo, Parked & DomainSponsor

What does threaten domain sales?  ICANN's plan to roll-out new TLDs will hurt sales of non .com domains.  I've dumped most of my .infos, because I believe that these new TLDs will dilute the market to such an extent that only .com and .org will really be meaningful in the future.   

Domain development has even taken a hit lately.  Rick Latona recently announced that his company aeiou.com will no longer create mini-sites for people.    That leaves companies like Domain Mass Development and MiniSites competing for this market with quasi-development companies like WhyPark and DevHub.  Is there money in mini-sites?  I haven't seen much there yet.  Even full-fledged site development with great SEO does not guarantee an income stream.

My strategy for the future is to get lean and watch for occasional buying opportunities as others get lean too.  Forecasters are predicting an economic recovery in 2010, but I don't expect the domain industry to reciver that quickly. Domain parking is in bigger trouble than the economy in general, and many of us have relied on that source of "easy" income for too long.   I'll also be cutting some sales prices.  Look for more on monetizing through sales in future articles.


New Parked / WhyPark Forum

Check out the new forum for Parked and Whypark at Forum.Parked.com.  This seems to be Donny's answer to criticism he received not too long ago on NamePros.  It's already a very active forum for domainers and there are wide-ranging discussions on issues other than parking.  It's also another place to buy and sell domains. 


Sedo Tweaks its Parking Pages


The domain giant Sedo has made some changes to its domain parking platform that should result in more revenue for domain owners who park with their service. Some of these changes were already available to their invitation-only Sedo Pro service. The changes:

  • The ability to choose between one-click and two-click landing pages. Most domainers like the idea of one-click pages. These pages pay the first time someone clicks on a page. This is not always the best approach. 2-click pages work better when the keyword can attract people who are looking for more than one thing. Suppose you were parking a domain with a keyword "maps." Are people looking for paper maps? Mapping software? GPS? If you look at maps.com (not a parked page) you see that they immediately offer a choice among wall maps, travel maps, globes, and classroom products. A 2-click landing page works the same way. By forcing your visitors to click a second time you may get less paid clicks, but you will get higher-paying clicks. Most Yahoo-based parking pages already work this way.
  • Related Links Auto Optimization tool. Sedo is playing catch-up here. Other services, notably Domain Sponsor and the NameMedia services, have offered this for some time. Essentially this tracks what users click on and search for and uses this data to present these links more often in the future.
  • Content Matching/Filtering – Sedo has made improvements that will hopefully more relevant results. This will also prevent adult ads from showing up on non-adult domains. This causes problems at times, because relevant non-adult health-related content is sometimes inappropriately tagged as "adult".

All-in-all these are positive changes that should improve your income with Sedo.

Here's a strategy to take advantage of some of these changes:

Go to the Domain Parking page and sort your Sedo domains by uniques.  Look for domains with a lot of uniques (at the top of the list) but low "earnings."  Try a 2-click lander on some of these pages or tweak the keywords.  Changes don't always show up immediately, but they seem to show up more quickly for me than they did in the past.

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