Entries in domain sales (4)


What to Keep and what to let Expire?

I have a tough time with this every year.  My portfolio is not nearly as large as that of some companies, but paying registration fees on over 1000 domains every year takes a toll, especially with parking income falling. I've had to make some tough decisions lately and I've let some of my weaker domains drop.  Here's how I made those decisions.

1. Keep two word dotcoms that make sense.  Most of my domains are two word health-related .coms that I picked up during the .com crash. These have retained value and I believe that they will continue to be valuable.  I sell enough every year to stay afloat.

2. Dump the .net and .org versions when you own all three extensions. For a while I owned a number of domains in the .com, .net, and .org version, thinking that a buyer might want to corner the market on that domain.  Rarely does that happen.  As the new tlds have emerged these .net and .org domains can be let go.  There is just no demand.

3. Dump new tlds unless they are really spectacular one-word domains.  It's going to take a while for a real secondary market to develop with most of these tlds. I've recently seen a huge uptick of spam that uses .xyz as the originating domain.  I guess .xyz is the new .info.

4. Dump most typos and domains that "seemed like a good idea at the time."  I bought a bunch of domains that ended with "superstore" back when SmartName Shops were doing well. Nothing much happened with them.  I recently decided to let these go, even though someone made an offer (with a bad email address) on BidetSuperStores.com.  I was the Mental Health Resources on About.com for several years and afterward I bought a bunch of names that began with the word about.  Nobody was interested.  I allowed these to expire. 


Sedo Raises its Fees

Domain powerhouse Sedo announced a fee increase on domain sales in a July 1 email.  Their new rates take effect August 1.  The new fee schedule brings their fees more in line with Afternic - their main U.S. competitor. Instead of a flat 10% fee for their services (with a higher fee for optional broader promotion) 

Sedo describes their new fees this way:

Sale Type


Buy Now sale originating on Sedo's Domain Marketplace
in which the domain is also parked3 with Sedo

10% of sale price 
(no minimum fee)

Sale originating on Sedo's Domain Marketplace

15% of sale price (minimum fee applies)

Sale originating on the SedoMLS® Promotion Network

20% of sale price (minimum fee applies)


Afternic describes their fee schedule this way:

DLS Premium Promotion Sales Fee 20%, $120 minimum
DLS Network Promotion Sales Fee 15%, $120 minimum


One obvious advantage with Sedo is that you can save 5% by also parking your domains there.  This is a significant savings and may be worth considering if you have a business that parks and sells domains.


Afternic Bug deleting domains?

When you get a nibble on a domain you have listed at Afternic you get an email asking you to set a "Floor Price" and a "Buy Now price."  The last two times I went into my account to set these prices I ended-up accidently deleting the domains from my account.  The first time this happened I assumed that I had made an error.  The second time I was much more careful and the domain was still deleted from my account.  If you get an email like this one, be very careful when you edit the prices in your account:

You have received a sales lead on DOMAINNAME.COM through one of Afternic's Expanded Promotion partner sites. 

A lead indicates that someone is interested in the domain, but is not prepared to buy it yet. In order to proceed with this buyer, please take the following steps now:

1.  Set a Floor Price and Buy Now price in the next 48 hours.

To remain a robust marketplace of premium domain names for both buyers and sellers, we require that every domain have a Floor Price and Buy Now Price within 48 hours of receiving a sales lead.

The Buy Now Price is the price you want for your domain and at which it is promoted. Your domain sells immediately when a buyer meets the buy now price.

The Floor Price is the absolute minimum price at which you are willing to sell your domain.  It is a binding price. 

To set your Floor and Buy Now prices please log into My Afternic at: 


Verify your Parking Stats with DNWStats

How can you prove your traffic stats are legitimate to a potential domain buyer?  Andrew Allemann's new DNWStats service will log into your parking stats and retrieve the data.  It will then publish a certificate certifying the traffic.  The service currently works with DomainSponsor, NameDrive, Parked, Sedo (but not SedoPro), and Skenzo.  

DNWStats is free-of-charge.  At some point the service will offer premium services, and they reserve the right to charge for the service in the future.  The only down side I can see is that you enter your parking company credentials in the site.  They claim not to store the information, and I certainly trust Andrew in this; but it's always risky entering logins into other accounts.

That said, the service provided by DNWStats is an important one.  This is the first cross-platform service to verify stats and provide the information (with your permission) to potential buyers.  You have control over whether a certificate is private or public.  Try it with a few of your domains and see how easy it is to create a certificate.