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Entries in Sedo (3)

Wednesday
14Oct2009

Sedo Introduces New Technologies

DateWednesday, October 14, 2009 at 9:09PM

The recent Sedo Pro Partner Forum in Key West was an opportunity to learn more about the domain powerhouse that is gobbling-up other parking companies.  Sedo is actually part of a giant German Internet conglomerate called United Internet.  Check out this page to see how Sedo is related to all of these other parts of this Internet giant.  Hint - Sedo is below the fold.

SedoPro members (email for an invitation) are now able to opt-in to have your domains optimized by Sedo in a beta program.  For now it appears that Sedo will test your domains for different settings (1 -click vs. 2-click landers, keyword, etc.) and make changes that will increase your revenue.  Sedo even allows you to optimize keywords for different countries, which is a great idea if you are fluent in the appropriate languages.  If you are not, then check the box and let them do the optimizing.  

To apply these beta traffic optimization features to your full portfolio:

1.    Log-in to your SedoPRO account and go to the Domain Optimizer Page

2.    Tick the “Enable Traffic Optimization for my account (Beta)” box.

Sedo has tuned-up it's parking engine and now offers optimizing based on behavioral patterns, performance monitoring, a semantic engine, and predictive targeting.  Domain portfolio owners can influence the "predictive targeting" portion by manually optimizing keywords in their accounts.

In the future you should see some very interesting things if you participate in this beta program.  Sedo sources have suggested that CPA offers, shopping portals, and destination-style pages with content may show up in future attempts to optimize domains this way.  For now you'll just see tweaks on your pages, but as these other experiments are rolled-out the beta testers will be included.

While Sedo now makes 69% if it's earnings through domain sales and only 31% through parking, they have not stopped working on ways to improve parking income. 

AuthorLeonard Holmes | Comment2 Comments |
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Saturday
22Aug2009

Sedo Tweaks its Parking Pages

DateSaturday, August 22, 2009 at 11:00AM
 

The domain giant Sedo has made some changes to its domain parking platform that should result in more revenue for domain owners who park with their service. Some of these changes were already available to their invitation-only Sedo Pro service. The changes:

  • The ability to choose between one-click and two-click landing pages. Most domainers like the idea of one-click pages. These pages pay the first time someone clicks on a page. This is not always the best approach. 2-click pages work better when the keyword can attract people who are looking for more than one thing. Suppose you were parking a domain with a keyword "maps." Are people looking for paper maps? Mapping software? GPS? If you look at maps.com (not a parked page) you see that they immediately offer a choice among wall maps, travel maps, globes, and classroom products. A 2-click landing page works the same way. By forcing your visitors to click a second time you may get less paid clicks, but you will get higher-paying clicks. Most Yahoo-based parking pages already work this way.
  • Related Links Auto Optimization tool. Sedo is playing catch-up here. Other services, notably Domain Sponsor and the NameMedia services, have offered this for some time. Essentially this tracks what users click on and search for and uses this data to present these links more often in the future.
  • Content Matching/Filtering – Sedo has made improvements that will hopefully more relevant results. This will also prevent adult ads from showing up on non-adult domains. This causes problems at times, because relevant non-adult health-related content is sometimes inappropriately tagged as "adult".

All-in-all these are positive changes that should improve your income with Sedo.

Here's a strategy to take advantage of some of these changes:

Go to the Domain Parking page and sort your Sedo domains by uniques.  Look for domains with a lot of uniques (at the top of the list) but low "earnings."  Try a 2-click lander on some of these pages or tweak the keywords.  Changes don't always show up immediately, but they seem to show up more quickly for me than they did in the past.

AuthorLeonard Holmes | Comment1 Comment |
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Friday
26Jun2009

Simonetta Batteiger Brings us Sedo's Future

DateFriday, June 26, 2009 at 10:15AM

Simonetta Batteiger is the head of Finance and Sales for North America for Sedo. She's also the head of parking, but they took that out of the title when she succeeded Eben Smith. (Eben continues to work for Sedo.) You'll see in this interview that Simonetta is more than just a pretty face. She talks in depth about Sedo's strategy of simple landing pages and answers questions about why some accounts get cancelled.  I found her to be both charming and intelligent, and she seems to be off to a great start.

AuthorLeonard Holmes | Comment4 Comments |
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