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Entries in whypark (4)

Monday
01Mar2010

More on WhyPark Development

WhyPark is actually a very sophisticated platform that lets you create almost any type of site you want to.  You do this by editing the layout of your site using their editing tools. When you go to edit a layout you will see two windows - one for the stylesheet for your site and one for the HTML content.  This gives you the ability to edit your site at a very granular level.  Some blocks of content - such ad the main article list and the ads above and below - are not individually editable, but you can choose to omit them entirely if you want to by removing the [[mainbody]] tag.  (You will almost never want to do this.)  Most normal HTML will work with editing your layout.  You can also use a bunch of "placeholders" as short-cuts to special pieces of content.

Site Placeholders:

According to WhyPark placeholders are "used to insert the dynamic pieces of your sites into your layout. They add functionality and provide a simple way to move functionality around within your layout."  Use the double square bracket terms listed below when you are editing your WhyPark site's layout:

  • [[domain]] Inserts your domain name into layout.
  • [[forsale]] Insert a link to sell your domain. This placeholder is replaced with a link to an inquiry form where buyers can contact you.
  • [[image]] Insert the default small image for your site's category
  • [[imgHeader]] Insert the default header image for your site's theme or category
  • [[imgMedium]] Insert the dynamic 385x261 image
  • [[mainbody]] The main content for every page which includes the full articles, custom pages, etc.
  • [[newsletter]] Insert a sign up link for your newsletter. This feature is only available with subscribers to the Managed tier of service.
  • [[related]] Insert the related articles. Related articles show a title and summary of an article on your site to keep users engaged.
  • [[rssfeed-in]] If you have an external RSS feed associated with your site, insert this placeholder to indicate where the content from it will be displayed. This feature is only available with subscribers to the Enhanced and Managed tier of service. It may take up to 24 hours to see the first data from these feeds.
  • [[rssfeed-out]] Insert a link to download your RSS feed. This feature is only available with subscribers to the Managed tier of service.
  • [[sitename]] Insert the name of your site as defined in your main site settings.
  • [[textads]] Insert text ads you've setup for this site.

Friday
26Feb2010

Development with WhyPark

WhyPark is marketed as an alternative to domain parking.   If you have simply dumped your domains there like you would at a parking company then you are not getting the most from their quasi-development platform.  It's even possible to treat WhyPark as a complete development platform, although it means manually editing html and stylesheets.  

Be Careful with Keywords.

When you initially add a name to WhyPark you are prompted for several set-up options.  One of the most important options to attend to is the "keyword" option.  If you put in the wrong keywords you will get off-topic articles from their collection.  If you leave keywords for them to optimize you may also get off-topic articles. Part of the Control Panel in WhyPark

My vision for the site GreenInfants.com was to provide resources for eco-friendly parenting.  I quickly set the site up and went on to other projects.  When I returned to the site recently I found it pulling in articles for green-colored baby furniture and health articles about green poop and green vomit.  What was goign on?

I examined the keywords and found: "baby shoes, carters green, green dragon costume, 4t green, green sleeper, feces infants, green babies, green stool, green blood, baby infants, constipation infants, green diarrhea, green baby, green feces, diarrhea infants, green stools, green poop, teething infants, gr

Click to read more ...

Wednesday
24Jun2009

Donny Simonton and Craig Rowe on Parked and Whypark's Future Together

Donny Simonton and Craig Rowe talk about the reasons that Parked bought WhyPark and the synergies that they see going forward.  There's not a lot new here, but it interesting to hear them talk about this together.  I get the sense that they actually get along.  Background on the merger is here.

Tuesday
28Apr2009

WhyPark Drops the $100 Fee

WhyPark's domain development services once cost $100 for 100 domains. As I noted in a previous post the basic services will aggregate content from article directories on your sites. You add your own AdSense ad code or use one of their monetization options and you have a site full of content. For a fee you can also add RSS feeds and even custom original content.

WhyPark received some VC funding a while back and they are making the most of it. They have beefed up their staff and they now have their own article submission service. Be sure to check out the earlier post for more details of all of the features available with WhyPark.

At this point WhyPark and DevHub are the two best quasi-development platforms that will get your domains in to full-fledged sites without a lot of development work. WhyPark has a much better track record of income production.  Now that they are free, you have one less excuse for not checking them out.