Simonetta Batteiger is the head of Finance and Sales for North America for Sedo. She’s also the head of parking, but they took that out of the title when she succeeded Eben Smith. (Eben continues to work for Sedo.) You’ll see in this interview that Simonetta is more than just a pretty face. She talks in depth about Sedo‘s strategy of simple landing pages and answers questions about why some accounts get cancelled. I found her to be both charming and intelligent, and she seems to be off to a great start.