March 2009- Issue #44
Sedo buys RevenueDirect
Domain name giant Sedo and parking company RevenueDirect announcedin Februarythat Sedo has taken over the smaller parking company. The two platforms will continue operating separately for the time being, but I expect that eventually we will see a merger of the back-ends, with Sedo’s landing pages predominating. It doesn’t make sense economically for them to operate two different back-ends. Below is a Q&A that RevenueDirect provided to its customers:
Q: How will I be paid?
Q: Will I earn more/less?
Q: What will happen to my RevenueDirect account if I already have a Sedo account?
Why the purchase? It seems like there is a bigger deal involved here. The Sedo press release contained the following sentence: “In addition to the acquisition, Sedo has formed a strategic long-term partnership with registrar heavyweight and former RevenueDirect parent company, Dotster.” Did Sedo take RevenueDirect off Dotster’s hands in order to get special access to Dotster’s registry services?
Video Interviews – Domain Parking and Monetization in 2009 At the recent DOMAINfest Global conference I had the chance to sit down with three leaders in domain monetization.Hear their future plans, their thoughts about thecurrent downturn in domain parking income, and their suggestions about parking versus developing domains.Click the links below and a browser window will open with short (8-15 minute) interviews with:
NameMedia Upgrades their Platform
NameMedia announced last month that they have upgraded several aspects of their parking platforms, and that additional improvements are planned. The improvements apply across the board to their SmartName, ActiveAudience, and GoldKey services.
When you first log-in to your account you will be greeted by a new dashboard that replaces the old control panel. The interface seems friendlier and easier-to-use. NameMedia claims the following improvements:
I didn’t even know that they had so many issues, but the site does seem more responsive.
Recommended Services – There were no changes in our recommendations this month.
Coming in April Howard Hoffman returns with another ‘By the Numbers’ column, looking at the metrics of domain parking and monetization.