NameMonetizer Mid-Summer 2011 Newsletter

 Mid Summer 2011 – Issue #70
 Jeff Kupietzky Leaves – parent company of DomainSponsor – has announced that CEO Jeff Kupietzky is leaving the company at the end of August for personal reasons. A statement released by Mason Cole Friday afternoon reported that Kupietzky will be moving to Israel with his family.

According to the statement “The day-to-day operations and strategic vision for Oversee will be led by the company’s Co-Presidents, Debra Domeyer and Scott Morrow. They are supported by an operating committee which includes CFO Liz Murray, and General Counsel Todd Greene. “

Kupietzky deserves credit for launching the domainFEST Conferences, widely regarded as some of the best domain conferences ever produced and stealing some of the thunder from the prior industry-leading TRAFFIC conferences. The statement continues by quoting Board Chairman and co-founder Lawrence Ng: “On behalf of the Board and all Oversee employees, I thank Jeff for his service to the company. He successfully navigated the company through some difficult challenges and positioned it as an industry leader. We all wish him the best of luck in his new home and as he continues his successful career.” Mr. Ng also expressed his confidence in the company’s leadership: “We feel extremely fortunate to have such a talented team of executives who are well respected throughout the industry. We are extremely confident in their knowledge and capabilities, as well as their passion to lead us to our next chapter of growth.”

New Domain Apps at WhyPark

Domain monetization company WhyPark released two new Domain Apps in July.  The Photo Gallery App allows you to feature keyword-based photo galleries on your sites.  The Publications App helps you integrate free publications such as eBooks, magazines, and white papers.  In some cases the domainer is paid when someone downloads the content, and visitors can get free magazine subscriptions.

Other revenue-generating apps include the Coupons app, Shopping app (similar to SmartName Shops) and Mortgage app. The Web Directory app allows you to set up paid directories on your sites and and recruit businesses to pay for a listing.  This diversity can be a really good thing, since the primary feeds at WhyPark and other monetization companies continue to generate less income than in the past.

Sedo Raises its Fees

Domain powerhouse Sedo announced a fee increase on domain sales in a July 1 email.  Their new rates take effect August 1.  The new fee schedule brings their fees more in line with Afternic – their main U.S. competitor. Instead of a flat 10% fee for their services (with a higher fee for optional broader promotion)

Sedo describes their new fees this way:

Sale Type


Buy Now sale originating on Sedo‘s Domain Marketplace
in which the domain is also parked3 with Sedo

10% of sale price 
(no minimum fee)

Sale originating on Sedo’s Domain Marketplace

15% of sale price (minimum fee applies)

Sale originating on the SedoMLS® Promotion Network

20% of sale price (minimum fee applies)

Afternic describes their fee schedule this way:

DLS Premium Promotion Sales Fee    20%, $120 minimum
DLS Network Promotion Sales Fee    15%, $120 minimum

One obvious advantage with Sedo is that you can save 5% by also parking your domains there.  This is a significant savings and may be worth considering if you have a business that parks and sells domains.

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