We’re No Longer Recommending Bing-based Services

Earlier this month I dropped my recommendation of Bing-monetized parking companies Parked and SmartName. Income has just not rebounded Since Bing took over monetization of these services from Yahoo. As of this month I recommend the Google-based services DomainSponsor, NameDrive, and Sedo/SedoPro.    Income has been dropping at Google services too - but it's been... Continue Reading →

“Bing Sucks”

Donny Simonton shoots straight. After trying to spin the horrible numbers domain owners were seeing from domain parking company Parked this past month he finally came right out and sait it - "Bing Sucks."  (Read down this thread to see the transformation in his attitude.)

Domain monetization companies such as Parked (and WhyPark), TrafficZ, and SmartName, have depended on Yahoo's ads to power their services. Yahoo switched their ad inventory to Microsoft's Bing service in November and lots of problems cropped-up.

Domain monetization is new for Bing. They have had an AdWords-like platform for some time, but they have not worked with domain parking companies. It seems that their stats reporting system was not up to the challenge initially. They had to start from scratch figuring out issues like traffic quality - a multiplier they use based on how likely they think your traffic's clicks will result in an actual sale. In most cases they seemed to estimate low, and there were reports that these quality scores would change on a daily basis for no reason.

I reached out to Parked and WhyParkTrafficZ, and SmartName with some questions about their experiences to date.  Only Parked and WhyPark have responded to date.  Donny asked Craig Rowe of WhyPark to respond for both services, since they work together to optimize their Bing feed.

Here are Craig's responses to my questions: 

Minor Glitches plague Yahoo-to-Bing Transition

Yahoo-based domain services, such as  TrafficZ, Parked, WhyPark, and SmartName, are reporting that their U.S. and Canadian ads are now coming from Microsoft's Bing service.  Yahoo is still running the ad networks in some other countries, and the parking companies have deals with secondary providers for traffic from additional countries. This switch was supposed to be revenue... Continue Reading →

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