The domain giant Sedo has made some changes to its domain parking platform that should result in more revenue for domain owners who park with their service. Some of these changes were already available to their invitation-only Sedo Pro service. The changes:
- The ability to choose between one-click and two-click landing pages. Most domainers like the idea of one-click pages. These pages pay the first time someone clicks on a page. This is not always the best approach. 2-click pages work better when the keyword can attract people who are looking for more than one thing. Suppose you were parking a domain with a keyword “maps.” Are people looking for paper maps? Mapping software? GPS? If you look at maps.com (not a parked page) you see that they immediately offer a choice among wall maps, travel maps, globes, and classroom products. A 2-click landing page works the same way. By forcing your visitors to click a second time you may get less paid clicks, but you will get higher-paying clicks. Most Yahoo-based parking pages already work this way.
- Related Links Auto Optimization tool. Sedo is playing catch-up here. Other services, notably Domain Sponsor and the NameMedia services, have offered this for some time. Essentially this tracks what users click on and search for and uses this data to present these links more often in the future.
- Content Matching/Filtering – Sedo has made improvements that will hopefully more relevant results. This will also prevent adult ads from showing up on non-adult domains. This causes problems at times, because relevant non-adult health-related content is sometimes inappropriately tagged as “adult”.
All-in-all these are positive changes that should improve your income with Sedo.
Here’s a strategy to take advantage of some of these changes:
Go to the Domain Parking page and sort your Sedo domains by uniques. Look for domains with a lot of uniques (at the top of the list) but low “earnings.” Try a 2-click lander on some of these pages or tweak the keywords. Changes don’t always show up immediately, but they seem to show up more quickly for me than they did in the past.