Before domain parking most domain owners monetized their domain portfolio through domain sales. Paying the registration fees for a large portfolio can be a challenge. Before you allow your domains to expire, consider these best practices for domain sales.
- Keep your contact information up-to-date, and include a real email address where people can contact you. I get more sales inquires through people who look-up the whois on my domains than any other way. Sure, some of these people want me to sell for $50, but others understand the value of a good domain for branding and direct navigation. Back when BuyDomains first started (and before they were bought by NameMedia) they always used a statement such as “This Domain For Sale” instead of their actual registrant name.
- Consider creating a sales site for your domains. I created HealingSites.net for my domains in 2001. It gets good Google rank for niche keywords, but I have sold more domains through the whois data and sites such as Sedo and Afternic.
- Get listed everywhere you can. Sedo and Afternic are absolutely essential. It’s difficult to keep up the listings at both places if you have a large portfolio that changes, though. NameDrive’s new NDX service is similar. Consider the expanded options that these companies offer. Afternic will list you and collect 10% of the sales price. If you allow them to collect 20% your names will also show up on places like GoDaddy, DomainTools, DirectNIC, BuyDomains, and even Network Solutions.
- Use the Expanded/Premium promotion on Afternic for the domains you believe have exceptional potential and those you can afford to pay 20% (minimum $120) to sell.
- Price your domain names. The research shows that priced domains consistently sell faster than “make offer” domains. A potential buyer will hesitate to make an offer because they have no idea what ballpark you are targeting. Afternic has a pretty good webinar on pricing, but the login requirements are a little annoying. Just put it on YouTube guys.
- Copy BuyDomains. This company sells more domains than anyone else in the world. Take a look at how they do it and follow their lead.
- Auction sites like eBay can be a decent sales venue for very timely domains (especially those that don’t have as much lasting value). If you own a domain that covers a topic in the news, try selling in a quick sale on eBay.