Earlier this week Google Google extended the algorithm change that penalized content farms to the rest of the world. They also incorporated user feedback – dropping the rank of sites that users block in their search results. Domainers have been reporting that his change has significantly hurt their keyword traffic – especially the traffic of international sites that weren’t hurt as badly by the first Farmer/Panda update. According to Google
We’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change. (Official Google Blog 4/11/11)
In addition to penalizing “low quality content” the change appears to reduce the value of having a keyword in the domain title. The value is not zero, but without accompanying strong content a keyword domain may find it self on page 4 instead of page 1.
This change argues in favor of content-rich solutions such as WhyPark over traditional parking companies for certain domains. If you have seen your parked domain income drop on some of your best keyword domains, give WhyPark a try.