Domain monetizer WhyPark released two new Domain Apps in July. The Photo Gallery App allows you to feature keyword-based photo galleries on your sites. The Publications App helps you integrate free publications such as eBooks, magazines, and white papers. In some cases the domainer is paid when someone downloads the content, and visitors can get free... Continue Reading →
Earlier this week Google Google extended the algorithm change that penalized content farms to the rest of the world. They also incorporated user feedback - dropping the rank of sites that users block in their search results. Domainers have been reporting that his change has significantly hurt their keyword traffic - especially the traffic of... Continue Reading →
Domain owners are caught between a rock and a hard place. Bing has cut income from many parking companies, and now Google is taking new measures against spammy content. Ironically, Demand Media is about to go public at the same time that Google strikes out against content farms like eHow. Google's efforts should also affect... Continue Reading →
Donny Simonton shoots straight. After trying to spin the horrible numbers domain owners were seeing from domain parking company Parked this past month he finally came right out and sait it - "Bing Sucks." (Read down this thread to see the transformation in his attitude.)
Domain monetization companies such as Parked (and WhyPark), TrafficZ, and SmartName, have depended on Yahoo's ads to power their services. Yahoo switched their ad inventory to Microsoft's Bing service in November and lots of problems cropped-up.
Domain monetization is new for Bing. They have had an AdWords-like platform for some time, but they have not worked with domain parking companies. It seems that their stats reporting system was not up to the challenge initially. They had to start from scratch figuring out issues like traffic quality - a multiplier they use based on how likely they think your traffic's clicks will result in an actual sale. In most cases they seemed to estimate low, and there were reports that these quality scores would change on a daily basis for no reason.
I reached out to Parked and WhyPark, TrafficZ, and SmartName with some questions about their experiences to date. Only Parked and WhyPark have responded to date. Donny asked Craig Rowe of WhyPark to respond for both services, since they work together to optimize their Bing feed.
Here are Craig's responses to my questions:
WhyPark and AdSense can be a powerful combination. You may recall that there was a period where some domains that used WhyPark were banned from Google's AdSense program. WhyPark scrambled to develop their own ad network, which was greatly strengthened when they were bought by domain parking powerhouse Parked. My domains that were with WhyPark... Continue Reading →
WhyPark is actually a very sophisticated platform that lets you create almost any type of site you want to. You do this by editing the layout of your site using their editing tools. When you go to edit a layout you will see two windows - one for the stylesheet for your site and one... Continue Reading →
WhyPark is marketed as an alternative to domain parking. If you have simply dumped your domains there like you would at a parking company then you are not getting the most from their quasi-development platform. It's even possible to treat WhyPark as a complete development platform, although it means manually editing html and stylesheets.
Be Careful with Keywords.
When you initially add a name to WhyPark you are prompted for several set-up options. One of the most important options to attend to is the "keyword" option. If you put in the wrong keywords you will get off-topic articles from their collection. If you leave keywords for them to optimize you may also get off-topic articles.
My vision for the site GreenInfants.com was to provide resources for eco-friendly parenting. I quickly set the site up and went on to other projects. When I returned to the site recently I found it pulling in articles for green-colored baby furniture and health articles about green poop and green vomit. What was goign on?
I examined the keywords and found: "baby shoes, carters green, green dragon costume, 4t green, green sleeper, feces infants, green babies, green stool, green blood, baby infants, constipation infants, green diarrhea, green baby, green feces, diarrhea infants, green stools, green poop, teething infants, gr
http://blip.tv/play/g9tTgYvuAgA Donny Simonton and Craig Rowe talk about the reasons that Parked bought WhyPark and the synergies that they see going forward. There's not a lot new here, but it interesting to hear them talk about this together. I get the sense that they actually get along. Background on the merger is here.
WhyPark's domain development services once cost $100 for 100 domains. As I noted in a previous post the basic services will aggregate content from article directories on your sites. You add your own AdSense ad code or use one of their monetization options and you have a site full of content. For a fee you... Continue Reading →