Google Ordered to Release Parked Domain Metrics

Online Media Daily reported on Friday that U.S. District Court Magistrate Judge Howard Lloyd has ordered Google to release metrics related to it's domain parking and "errors" program.  The judge is presiding over a potential class-action lawsuit by search marketers against Google.  According to the report Google must disclose concerns its assessment of the quality of sites within... Continue Reading →

Comparing Parking Companies

For the last few years we've been comparing domain parking companies at Parkquick.com and NameMonetizer. For the most part we've been manually moving domains from one company to another to see how they do.  We also look at the relative income we get from some of the affiliate programs, and we read the domain forums... Continue Reading →

We’re No Longer Recommending Bing-based Services

Earlier this month I dropped my recommendation of Bing-monetized parking companies Parked and SmartName. Income has just not rebounded Since Bing took over monetization of these services from Yahoo. As of this month I recommend the Google-based services DomainSponsor, NameDrive, and Sedo/SedoPro.    Income has been dropping at Google services too - but it's been... Continue Reading →

“Bing Sucks”

Donny Simonton shoots straight. After trying to spin the horrible numbers domain owners were seeing from domain parking company Parked this past month he finally came right out and sait it - "Bing Sucks."  (Read down this thread to see the transformation in his attitude.)

Domain monetization companies such as Parked (and WhyPark), TrafficZ, and SmartName, have depended on Yahoo's ads to power their services. Yahoo switched their ad inventory to Microsoft's Bing service in November and lots of problems cropped-up.

Domain monetization is new for Bing. They have had an AdWords-like platform for some time, but they have not worked with domain parking companies. It seems that their stats reporting system was not up to the challenge initially. They had to start from scratch figuring out issues like traffic quality - a multiplier they use based on how likely they think your traffic's clicks will result in an actual sale. In most cases they seemed to estimate low, and there were reports that these quality scores would change on a daily basis for no reason.

I reached out to Parked and WhyParkTrafficZ, and SmartName with some questions about their experiences to date.  Only Parked and WhyPark have responded to date.  Donny asked Craig Rowe of WhyPark to respond for both services, since they work together to optimize their Bing feed.

Here are Craig's responses to my questions: 

TrafficZ’s New Monetization Models

TrafficZ is one of the companies reeling from the drop in revenue associated with the switch from Yahoo to Bing. They recently announced a sneak peak of a new monetization model that will be less dependent on pay-per-click parking.  Their new model includes   CPA (Cost per Action) - "Clients get paid when a user... Continue Reading →

Minor Glitches plague Yahoo-to-Bing Transition

Yahoo-based domain services, such as  TrafficZ, Parked, WhyPark, and SmartName, are reporting that their U.S. and Canadian ads are now coming from Microsoft's Bing service.  Yahoo is still running the ad networks in some other countries, and the parking companies have deals with secondary providers for traffic from additional countries. This switch was supposed to be revenue... Continue Reading →

From Yahoo to Bing

Yahoo-based parking companies are making the switch to Bing this month.  You will likely see some delays on TrafficZ, Parked, and SmartName as these changes take place.  Bing also uses Greenwich Mean Time (GMT or UTC) for their reporting, so most of these services wil also be standardizing on this - making the month of... Continue Reading →

Using DNS for Parking Companies

Last month I reported on some issues that Google had raised about using different types of redirects to park domains.  It seems that the best way to park domains is to change the nameservers (such as ns1.sedoparking.com or ns1.parked.com) for the domain.  Micheal Gilmour had a great article about this issue on his blog.  He... Continue Reading →

Will Google Demand Parking via DNS Only?

Several people reported receiving an email from Sedo in August stating that their "primary advertising provider" (Google) was planning to require that all domains be parked via DNS/nameserver changes rather than domain forwarding. (Many of the blog posts about this are really just people ripping off DomainNameWire's story on this issue.)  I've searched my email... Continue Reading →

WhyPark Debuts Domain Apps

WhyPark announced in July that they have new "Domain Apps" that can be installed on WhyPark domains.  These widgets are automatically installed, either on the home page of the domain or on a separate page.   Domain Apps let you instantly add relevant widgets to your domains, and in some cases you earn money from the... Continue Reading →

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